The 35th Hong Kong Book Fair:
Free admission for individuals born in 1990
The 35th Hong Kong Book Fair:
Free admission for individuals born in 1990
The 35th Hong Kong Book Fair, alongside the Sports & Leisure Expo and Snack World, will take place from July 16 to 22, 2025, at the Hong Kong Convention and Exhibition Centre. This year’s book fair, themed “Food Culture, Future Living,” will feature over 620 cultural activities and attract more than 770 exhibitors across the three events.
Highlights of the Book Fair
The fair will host a diverse lineup of events, including the “Renowned Writers Seminar Series,” featuring prominent authors such as Lung Ying-tai, who returns to the fair after several years, Hong Kong writer Hung Ai-Chu, known for Old-School Girl’s Shopping Route, and Xu Zechen, winner of the Mao Dun Literature Prize for his novel Going North. The “Theme of the Year Seminar Series” will focus on food culture, with speakers including fifth-generation Tai Ping Koon Restaurant heir Andrew Chui and food writer Benny Li, offering insights into culinary traditions and lifestyles.
Sports & Leisure Expo and Snack World
The Sports & Leisure Expo, in collaboration with M1 Group Limited, will host the “FIBA 3x3 World Tour – Hong Kong Masters 2025” on July 19-20, marking the first time this international event is held at the convention centre. Snack World will showcase over 1,300 snack varieties, including Michelin Bib Gourmand 2025-recognized stone-ground black sesame products.
Ticketing and Promotions
Adult tickets for the book fair are priced at HK$30, with children’s tickets at HK$10. A Super Book Fan Pass, costing HK$88, offers unlimited entry. Special promotions include:
Celebrating its 35th edition, free admission for individuals born in 1990 upon presenting valid ID at the venue.
HK$10 tickets for adults and children entering before 12 p.m., available only at on-site ticket counters via Octopus payment.
HK$20 discounted tickets for visitors presenting valid travel documents at the ticket counter.
Free re-entry for full-price ticket holders from July 16-17, valid for one additional visit during specified evening hours from July 18-21, with intact ticket stubs or re-entry coupons.
Ambitious Goals for Attendance and Spending
Hong Kong Trade Development Council (HKTDC) Vice President Sophia Chong noted that despite post-pandemic shifts in economic and consumer behavior, last year’s fair attracted 990,000 visitors, with an average per-person spending of HK$912, up 4.6% from the previous year. This accounted for 74% of attendees’ annual physical book expenditure. The HKTDC has intensified promotional efforts in Shenzhen, Guangzhou, and other cities, aiming to surpass one million visitors in 2025 while maintaining last year’s spending levels.